Is marketing your small business taking over your life?
Seriously, with all the social media posting, email follow-ups, and ad campaigns, it can feel like you’re spinning in a never-ending wheel of digital marketing madness. But what if you could automate a huge chunk of that work?
That’s where the right marketing automation tools come in. They help you streamline tasks, save time, and, most importantly, let you get back to running your business.
So, let’s dive into nine of the best marketing automation tools to help you boost efficiency and drive more sales. These tools cover everything from social media management to email marketing, workflow automation, and more.
1. HubSpot: The All-in-One Marketing Powerhouse
If you’re looking for an all-in-one marketing solution, HubSpot is one tool that deserves a top spot on your list. Described as “inbound marketing software,” HubSpot provides you with a CRM, email marketing features, sales pipeline tracking, and even content management tools.
Why Small Businesses Love HubSpot
- Automates lead generation and nurturing
- Includes email marketing, social media scheduling, and analytics
- Integrates with your website and landing pages
Now, it does a little bit of everything, but if you want super in-depth email list segmentation, you might need a specialist tool.
2. Pabbly: Automate Your Integrations Like a Pro
Imagine being able to connect all your favorite apps without having to lift a finger. That’s exactly what Pabbly Connect does. With Pabbly, you can create automated workflows that transfer data between over 600 different apps and services.
Why Pabbly is a Game-Changer
- Automate tasks between email marketing, CRM, payments, and e-commerce apps
- Save time by eliminating manual data entry
- Integrate major business platforms like Mailchimp, Stripe, and Salesforce
Basically, Pabbly makes it possible to connect everything—without needing a computer science degree.
3. Adplorer: Scaling Local Marketing with Ease
If you’re in local marketing, then Adplorer is your secret weapon. It helps businesses manage and automate local digital marketing campaigns across Google, Bing, Facebook, and social platforms.
Top Benefits of Adplorer
- Automates campaign creation across multiple platforms
- Handles social media ads, PPC, and reporting all in one place
- Designed to scale digital marketing for Small and Medium Businesses
No need to manually juggle a bunch of ad accounts anymore—Adplorer has your back.
4. Drip: Smart Email Marketing That Thinks for You
Email marketing isn’t dead—it just needs better automation. That’s where Drip comes in. Drip specializes in automated email sequences, customer segmentation, and smart workflows to increase conversions.
Why Drip is Fantastic for Small Businesses
- Automatically segments audiences based on behavior
- Personalized email campaigns based on customer interactions
- Integrates with Shopify, WooCommerce, and other eCommerce tools
If you want an email tool that makes your life easier (instead of one that gives you a headache), Drip is a dream.
5. Hootsuite: Social Media Scheduling Made Simple
Posting on social media daily is exhausting. Good thing Hootsuite lets you automate your social media calendar, interactions, and even content engagement.
The Best Features of Hootsuite
- Schedule posts across more than 35 social networks
- Track analytics and monitor the engagement of your posts
- Find trends and automate social listening for audience insights
With their free plan, you can manage up to three profiles and schedule 30 posts in advance—plenty to keep your accounts active.
6. Spokal: The Smart Blogging & Social Media Tool
Spokal lets you easily manage blog content, SEO, and social media in one place. It’s particularly great for busy entrepreneurs who want to stay consistent in their posting.
Key Benefits of Spokal
- Auto-generates blog tags and OpenGraph/Twitter descriptions
- Built-in SEO suggestions and keyword research tools
- Edit images directly within the platform
Try it free for 14 days and see if it lightens your content marketing workload.
7. SalesAutopilot: Customer Support That Runs Itself
SalesAutopilot does exactly what it sounds like—puts your small business marketing on autopilot, including invoicing, customer support, and email sequences.
Why This Tool Saves You Time
- Automates customer interactions with support ticket tracking
- Captures leads and automates lead nurturing
- Integrates with Zapier for expanded workflows
If your inbox is constantly overflowing with customer service emails, you’ll appreciate having this automated system in place!
8. Zapier: The Ultimate Task Automator
Need to connect different tools without hiring a developer? Zapier lets you automate workflows like “If someone signs up for my newsletter, add them to my CRM and send a welcome email.”
Top Uses for Zapier
- Connects 3,000+ apps seamlessly
- Creates automation workflows (a.k.a. “zaps”)
- Eliminates repetitive tasks
It’s like having a personal assistant that works 24/7.
