“Influencers” are the rock stars in your niche. They are the people that everyone knows and turns to for making decisions.
Thus, influencers hold a lot of power over their followers. Their audience respects them, trusts their ideas and opinions, and are willingly persuaded by their interactions and content. Using influencers in your marketing strategy can really give your product or service the boost it needs.
Today, find 3-5 influencers who’s businesses are relevant and compatible with your own audience (check out the ways to do this below). Then write a brief letter to each of them about yourself, your biz and how the influencer’s audience could benefit from your product or service.
- Here are three ways to find influencers in your industry:
- Use hashtags. Search for hashtags relevant to your company, product or market on Instagram, Twitter, or even Facebook and Pinterest to find the top posts for that specific hashtag. Typically, the top posts were created by an influencer.
- Conduct research on social channels. Search through your own followers to see if any of them have a large following. Choosing an influencer who is already a fan of your product or service makes it easier to persuade them into promoting your brand.
- Look on Google. You can always use Google to search for bloggers in your niche, and even in your city. Be as specific as possible in your search. For example, if you are a social media manager, try searching “Facebook, social media help.”
