Feeling like the digital world is drowning in content? You’re not alone. With endless articles, videos, and products vying for attention, standing out feels harder than ever.
If you’re an entrepreneur, you’ve probably been hit with the advice to focus on “content marketing”—the art of crafting consistent, engaging content for your audience.
But let’s be real. “Consistent” often sounds like “constantly scrambling to create new stuff,” right? Overwhelmed? We feel you.
But don’t stress. We have a content hack that will ease the pressure while providing your audience with valuable content.
WATCH the video and read below to learn more…
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How to Create New Marketing Content from Old Articles
You don’t always have to start from scratch. You’ve probably got a treasure trove of old articles, blog posts, and videos buried somewhere. Instead of sweating over brand-new content, why not reinvent what you already have?
Here’s how to breathe new life into your existing content:
- Turn videos into blog posts and vice versa. Repurpose your best-performing content into different formats.
- Expand on an old idea. Take a popular topic from an old post and go even deeper.
- Give it a facelift. Rewrite the intro, tweak the title, and freshen up the visuals.
- Make a quick “list post.” Pull out key points and format them as a numbered list for an easy-to-digest article.
- Create a PowerPoint presentation. Summarize your content in slides with engaging visuals.
- Repurpose lead magnets. Turn your freebie download into an article, or vice versa!
- Use more images. A well-placed graphic
can often communicate what words alone cannot.
A 4-Step Plan for Easy Content Repurposing
Go through your old content and do one of the following:
- Trash it. If it’s outdated, irrelevant, or just plain embarrassing (we’ve all been there), send it to the content graveyard.
- Update and enhance it. Refresh old insights, add new statistics, and update links.
- Repurpose and recycle. Modify the format—turn blog posts into videos, guides into social posts, etc.
- Revamp the visuals. Use eye-catching graphics to make old content feel brand new.
Start Every Article with a Featured Graphic (like these)
Visuals make content more exciting and shareable. The right graphic can also improve SEO by making your article more engaging and increasing time spent on your page.
Creating New Marketing Content Is Easier Than You Think
By updating just a couple of old blog posts, you can generate fresh, valuable content without starting from zero.
And don’t forget—having strong visuals can make a huge difference. Make sure you include compelling blog graphics to increase engagement.
FAQs
How often should I repurpose content?
As often as needed! If a blog post performed well a year ago, there’s no reason not to refresh and reintroduce it to new audiences.
What type of content is best for repurposing?
Look at your analytics. The posts that got the most engagement, shares, or conversion in the past are prime candidates.
How do I ensure repurposed content doesn’t look repetitive?
Change up the format, update the data, swap in new visuals, and adjust the title based on current trends.
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