You’ve probably heard that video pins on Pinterest are all the rage. And you’re here because you don’t want to miss the party, right? Pinterest absolutely loves video pins, pushing them up in search results and showering them with views. That means more clicks, more followers, and—most importantly—more sales for you.
Still skeptical? Just take a peek at Laughingbird Software’s video pins. Some of them rack up thousands of views almost immediately. It’s like Pinterest has a VIP section, and only video pins are allowed inside.
So why aren’t you using them yet?
Oh, I know. You’re part of the club that says, “I don’t even know how to make a video pin!” Or the infamous, “This sounds way too complicated for me.” And my personal favorite, “I got confused just reading about it!”
Well, today’s your lucky day. I’m giving you five super simple steps to create animated video pins that will get Pinterest’s algorithm dancing with joy. And the best part? Absolutely no technical headaches (phew!).
Step 1: Grab an Easy Pinterest Graphics Tool
Let’s keep this simple. You don’t need a PhD in Photoshop or spend hours watching tutorials that just confuse you further. What you do need is a tool that’s easy to use but powerful enough to create eye-catching, high-resolution pins.
Enter The Graphics Creator. This tool is perfect for making Pinterest pins weekly (or daily, if you’re feeling ambitious). Plus, it’s not just for Pinterest—you can design every graphic you need for your business. Even better news? If you grab the Pinterest Templates with Motion Graphics, you get The Graphics Creator software for free.
Once you have your hands on the software and templates, watch this quick video to see just how easy it is:
Step 2: Choose a Template & Motion Video Background
Now comes the fun part. You don’t have to write a script, hire actors, and direct your own Oscar-worthy film. Nope. Creating a video pin is way easier than that!
Start by picking a professionally-designed template from The Pinterest Templates with Motion Graphics. These templates are already set to Pinterest’s ideal pin size (600 x 900 pixels, with a 2:3 aspect ratio), so you don’t have to tinker with dimensions.
Want it even bigger? You can adjust the canvas size while keeping the same proportion.
Next, add a motion background to give your pin some life. Click the “Elements” button at the top of the canvas, drag in a motion background, and—voilà!—your pin is already looking way cooler than 90% of the static ones out there.
Changed your mind about the background? No problem. Just click it, hit “delete,” and choose a new one. Quick and painless!
Step 3: Add an Attention-Grabbing Title
Your video background looks fantastic, but hold on—without a strong title, people will just scroll on by. So let’s make sure your text pops!
Double-click the existing text in your template and type in your headline. Need inspiration? Check out this guide on how to write killer headlines that actually get people to click.
Pro tips:
- Make sure your text is large enough to read (tiny, scrunched-up words are a no-go).
- Use bold, clear fonts that stand out.
- Keep it short and punchy—don’t try to squeeze in an entire essay.
Step 4: Save & Download as a Video File
Okay, deep breaths—this part sounds technical, but I promise it’s easy.
When your pin is ready, click “Download” in The Graphics Creator’s menu. By default, it saves your file as a “WebM” format, which works for some social platforms but not Pinterest.
How to Convert Your File to MP4
Pinterest only accepts MP4 videos, so you’ll need to convert your file. Don’t worry—it’s just one more step.
- Click your video image on the canvas, then hit “Video Record.”
- Name your file and choose a video length (I recommend 12-20 seconds).
- Click “Record” and wait for it to export.
- Use a free online converter to change the WebM file to MP4.
If you need extra guidance, jump to 04:24 in this video—it walks you through the process.
Step 5: Post Your Video Pin on Pinterest
This is where you finally set your video pin loose into the world!
Posting your video pin works just like a normal pin:
- Click the “+” button on Pinterest.
- Drag your saved MP4 video onto the upload area.
- Write a keyword-rich title and description.
- Add the URL you want people to visit when they click.
Want to make sure you’re doing it right? This step-by-step guide has got your back.
Frequently Asked Questions
How long should my Pinterest video pin be?
Stick to 12-20 seconds for an animated background. Just enough to grab attention, not enough to bore your audience.
Can I use any video for my background?
Yep! The Graphics Creator lets you upload your own videos if you want something unique.
What’s the best size for a Pinterest video pin?
600 x 900 pixels is the golden standard, but you can go taller (like 1:2.1 ratio) if you want.
Ready to Boost Your Pinterest Traffic?
That’s it—you’ve successfully created your first animated video pin! Even better, you now have a simple, repeatable process to crank out compelling video pins anytime you want.
If you’re ready to make even more eye-catching pins, grab the Pinterest Templates with Motion Backgrounds and get designing!
