Give your readers something of great value and help them solve one of their problems
Give away a “Lead Magnet”
A lead magnet is an eBook, a report (in the form of a PDF download), or other helpful information that gives your readers something of great value and helps solve one of their problems, usually in exchange for an email address.
Lead magnets are valuable traffic opportunities because they give you the opportunity to create a high-value piece of content your readers are likely to share with colleagues or friends.
They also help establish authority and trust with you… so they’ll be more willing to buy something else of value.
A well-executed lead magnet will create a memorable impression to new and old readers alike.
Here are a few examples of lead magnets for a few different industries:
- If you’re a marketing business, create a “20 top marketing tips” sheet
- If you’re a coach, share “Five things you can do now to jump-start your biz”.
- If you’re a fashion brand, share a video preview of the most popular styles for that season
Watch the video above to see how easy it is to search for your niche, come up with 101 tips, and create the book!
You can do this too – and have your own lead magnet within a few days 🙂
Start this week! YOU’LL BE GLAD YOU DID!
A well-executed lead magnet will create a memorable impression to new and old readers alike
