Drive Traffic with Easy-to-Make Videos: The Ultimate Creatorpreneur Guide
Here’s a little secret: people adore videos. Yep, they’d much rather watch a 2-minute clip about your product than read about it in a novel-length block of text. Why? Because videos are fun, engaging, and the digital equivalent of storytime for grown-ups. It’s no wonder savvy marketers are using videos to drive website traffic through the roof.
If you’re not on the video bandwagon yet, don’t worry. Today, I’m dishing out a Creatorpreneur Quick-Win with three ridiculously easy tools to help you create video content that captures attention faster than your cat springing for a laser dot.
Why Video Content Is a Traffic Magnet
Let’s get down to the stats before we dive into the how-tos. Ready for this? A whopping 87% of marketers are creating video content to share online. Why? Because it works. Videos yield a 157% increase in organic search traffic. That’s right—157%! It’s like turning on a neon sign for your website.
And consumers? They’re not just watching; they’re taking action. In fact, 46% of viewers take a next step, like visiting a website or purchasing a product, after watching a video ad. So, you’re giving people what they want AND driving results. It’s a win-win!
The Beauty of Storytelling Through Video
Engaging video content isn’t just about flashy visuals. It’s a chance to tell your story. People love stories—it’s basically hardwired into our DNA. A great video can showcase your brand’s personality, highlight your product’s unique features, or share how your service solves a problem. Bonus points if you manage to throw in a little humor or pull at their heartstrings. And no, you don’t need a Hollywood budget to make it happen.
“But I’m Not a Video Producer!” you say? No problem.
Good news, amigo: you don’t need Spielberg-level skills or the budget of a Marvel movie to make awesome videos. All you need are the right tools, a little creativity, and maybe a decent cup of coffee to keep you going. Here’s how you can get started today:
1. Start with ONE Video
Your mission—if you choose to accept it—is to create just one video. Yep, just one. Start small. It could be a homepage clip introducing your business or a quick explainer outlining what sets your product apart.
Here’s the best part: your video doesn’t have to be long. Statistically, videos under two minutes perform best. So don’t overthink it. Keep it short, snappy, and packed with value.
2. Already Got Videos? Make a YouTube Channel!
If you already have a couple of videos hanging out in your files, it’s time to give them a new home. Dust them off and upload them to YouTube. Bonus points if you commit to posting regularly. (Don’t panic—“regularly” doesn’t mean daily hustle. Start with once a month and build from there!)
Quick tip: YouTube loves consistency. Pick a schedule you can stick to, and you’ll reap the algorithm’s rewards over time. Plus, with tools like Laughingbird Software’s Graphics Creator, you can make fabulous thumbnails, banners, and video end bumpers to jazz up your channel.
Tools to Help You Create Easy-to-Make Videos
Now that you’re sold on video content (you are, right?), you’re probably wondering how to actually make videos if you’re not a tech wizard. Well, let me introduce you to three tools so simple even your grandma could use them:
Animaytor
You guessed it, this one’s a superstar for explainer videos! Whether you’re breaking down a product’s benefits or creating eye-catching animations, Animaytor has your back. Just drag, drop, and dazzle. Full disclosure: Laughingbird Software is an affiliate for Animaytor, so if you end up snagging this gem, we might earn a little cha-ching!
Powtoon
Think of Powtoon as your secret weapon for creating professional-looking presentations and animated videos. Perfect for spicing up your home page or impressing a client. It’s user-friendly, versatile, and practically shouts, “I’m a pro!”
Content Samurai (Vidnami)
Content Samurai (now Vidnami) is like having a video-making genie in your pocket. It turns text into engaging videos in minutes. Got a blog post you want to repurpose? Simply copy, paste, and boom—you’re a video content creator.
Why Wait? Start Driving Traffic Today!
There’s no time like the present to hop on the video content train. Whether you’re crafting that first video masterpiece or sprucing up an old clip for YouTube, the results are worth the effort.
Don’t overcomplicate it. Remember, it’s not about perfection; it’s about connection. Consumers don’t expect a Spielberg production—they just want authenticity and value. So grab your phone, open one of these tools, and let the magic begin.
Oh, and don’t forget to use Laughingbird Software’s Graphics Creator to make video thumbnails that pop, banners that dazzle, and end bumpers that leave a lasting impression. Because you, my friend, are about to become a video-making rockstar.
FAQs About Easy-to-Make Videos
What makes video content more effective at driving traffic?
Videos engage both the eyes and ears, making them more memorable. Plus, they let you tell a story, explain complex ideas simply, and build an emotional connection—all of which help drive traffic to your site.
How much does it cost to create a professional-looking video?
The great news? You don’t need a big budget to make high-quality videos anymore. Tools like Animaytor, Powtoon, and Content Samurai are cost-effective—and even free versions of these tools can work wonders!
How often should I post videos on YouTube?
The key is consistency. Start with a schedule that works for you—maybe once a month or twice a month—and stick to it. YouTube rewards channels that post regularly, so find your groove and keep it up.
Do videos really help with SEO?
Absolutely! Videos improve dwell time on your site (Google loves that), increase backlink opportunities, and can help you rank for keywords when optimized properly.
So, what are you waiting for? Grab one of these tools and start creating those videos. Let’s drive traffic, engage your audience, and make your brand unforgettable!
