Get your best content BACK in front of your customers.
Here’s an easy Creatorpreneur tip you can start… and complete… today!
Why “Recap Mailings” Are a Game-Changer
Let’s be real for a second. As business owners, we like to imagine that when we hit “Send” on an email or post our latest, greatest, most genius piece of content on social media, our audience is sitting there refreshing their inbox or timeline, bursting with excitement to devour every brilliant word. Spoiler alert: they’re not.
Between spam, overflowing inboxes, and Aunt Marge’s relentless cat videos on Facebook, your content gets buried faster than a good joke at a bad party. But don’t despair—it’s time to roll up your sleeves and get strategic. Enter the mighty “recap mailing.” Hold the applause until the end, please.
What Is a Recap Mailing?
Think of a recap mailing as a second (or third, or fifth) chance for your audience to see the golden nuggets of wisdom you’ve been sharing recently. It’s essentially an email that bundles up summaries and links to your best pieces of content, neatly wrapped up with a bow of wit and relevance.
These emails are like the greatest hits album of your content library. Call it “In case you missed it” or “Catch up here”—whatever floats your creative boat. The point is to highlight the GOOD stuff—your rockstar content—and get it back in front of people before it disappears into the digital void forever.
Why Recap Mailings Work Like a Charm
Here’s the deal: people are BUSY. And when they do have free time, how many of us are clicking “Read More” when TikTok’s “For You” page is calling? Recap mailings give your audience the ultimate gift: convenience. Instead of forcing them to dig through their inbox or scroll endlessly, you hand-deliver the juiciest tidbits of your content in one place.
These emails also let you showcase your expertise, remind people why they love you (or should love you), and increase content engagement without reinventing the wheel. It’s the email equivalent of leftovers—except this time, it’s everyone’s favorite lasagna, and no one’s complaining.
How to Create a Stellar Recap Mailing
Not all recap mailings are created equal, so don’t just slap a dozen links into an email and call it a day. We’re classy here. Let’s craft something irresistible with these tips:
1. Curate Only Your Best Content
Think of yourself as a movie producer curating scenes for a blockbuster trailer—you only want the jaw-dropping, award-winning moments. There’s no room for dull or “meh” content. If it doesn’t spark joy (thank you, Marie Kondo), it doesn’t make the cut.
Bonus tip: Learn what resonates with your audience by checking your analytics. Did one blog post get a ton of traffic? Was one video shared like wildfire? Include those first.
2. Use Benefit-Driven Titles and Summaries
People don’t click on things like, “Read this blog post—it’s, uh, fine.” They click on, “Discover the 3 secrets to doubling your email open rates” or “Click here to learn the simple hack that gets 10,000 visitors—free!” Make your summaries pop with benefits and leave them burning with curiosity.
Boring summaries are a crime against content marketing. Make ‘em to-the-point, intriguing, and worth every click.
3. Group Related Content Together
Nobody likes being overwhelmed by a random mix of topics. Pro tip: Theme your recap mailings. For example:
- If you’re a digital marketer: Group all your “growth hacks” content together: Email marketing, social media tips, lead generation, etc.
- If you’re selling a product: Highlight three blog posts focused on using your product to solve different customer problems.
- If you’re, say… a blogger: Build a “best of the month” email with the juiciest posts from every category!
Step-by-Step: How to Build Your “In Case You Missed It” Email
Step 1: Start with a Killer Subject Line
No pressure, but people judge an email by its subject line. Catchy examples include:
- “In Case You Missed This Life-Changing Tip…”
- “ICYMI: Your Shortcut to [insert a personalized benefit] Is Here!”
- “Our Top 3 Secrets Revealed (You Don’t Want to Miss This!)”
Procrastinators (like me!) and FOMO-driven types are immediately opening that gem.
Step 2: Write Engaging Summaries
No fluff, no boring backstories. Make your summaries punchy. Something like:
“How I Get 10,000 Visitors Without Ads – Yep, It’s Possible!”
Doesn’t that sound a heck of a lot better than, “A blog about increasing traffic”? Exactly.
Step 3: Link, Link, Link!
Make it easy for your audience to find and click the content. Nobody has time to hunt for your blog archive or manually Google “That one post from Joe… what was it called again?” Embed links directly to your articles, videos, or resources.
For example, check out this amazing content creation tool to make your emails even snazzier: Laughingbird Software.
Step 4: End with a Clear Call-to-Action
After giving your audience the content buffet, tell them what to do next—whether it’s replying to your email, sharing the content, or downloading your latest freebie. People love direction (and so do confused marketers).
FAQs About Creating Recap Mailings
Why should I send recap mailings instead of just reposting content on social media?
Great question. Social media can feel like shouting into the void sometimes. Algorithms decide what people see—and spoiler alert—you’re at their mercy. Emails land directly in your audience’s inbox, giving you a shot at personalized, one-on-one communication. And let’s not forget that people check email more consistently than scrolling back five days on Instagram.
How often should I send recap mailings?
Don’t go overboard—nobody likes an overly clingy marketer. Sending recap emails every 2–4 weeks is a sweet spot for most audiences. Use common sense: If your audience loves frequent updates, every two weeks is golden. If they’re quieter types, once a month is fine.
How do I know what content to include?
Check your analytics, Sherlock! Your email open rates, blog traffic, video views, and audience engagement metrics will spill the tea on what’s working. Pro tip: If you’re still unsure, ask your audience via polls or surveys.
What about formatting? Should recap emails be detailed or brief?
Keep them simple, concise, and easy to scan. Use bolded headers, bullet points, and clickable links so readers can zero in on what’s most interesting to them. This isn’t your life story—it’s a quick overview.
Bring Your Content Back to Life—Start Today!
Don’t let your best content fade into the abyss. With recap mailings, you can repurpose, re-engage, and reignite interest in your brand—all while saving time and energy for your next big idea.
Remember, your audience deserves to see your greatest hits, even if they missed the show the first time around. Grab your digital microphone (aka your email marketing platform) and start sharing those “In case you missed it” emails. Trust me—they’ll thank you for it.
