Create ‘Recap Mailings’!

Get your best content BACK in front of your customers.

Here’s an easy Creatorpreneur tip you can start… and complete… today!

As business owners, our fantasy is that all our email subscribers open and read every email, blog post, and bit of content we post to social media. But of course that just doesn’t happen.

However, you can get more of your audience to read your content by sending out a “recap mailing”. This email should share summaries and links to the content you’ve created over the past few weeks.

For example, you might call it “In case you missed it”. For best results, follow these tips:

  • Curate only your best content. You want to become a trusted advisor. And you don’t want to send busy people to links with average content.
  • Use benefit-driven, curiosity-arousing summaries to get people to click on the links. For example, “Click here to discover a simple trick to get 10,000 targeted visitors for free!”
  • Create a list of related content. This content should focus on helping your prospects solve just one problem.

You can get more of your audience to read your content by sending out a “recap mailings”

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