How to Increase Blog Traffic with Pinterest

How to Increase Blog Traffic with Pinterest (A Fun Yet Practical Guide!)

Every blogger dreams of that glorious spike in traffic, but unless you’ve got a magic wand (or an army of social media elves…), it can feel like an uphill battle. Enter Pinterest—your secret weapon for blog growth! With over 2 million active monthly users, Pinterest isn’t just another “social media” site. It’s a powerhouse visual search engine, which, if used correctly, can send a tsunami of visitors to your blog.

So, how do you increase blog traffic with Pinterest? Sit tight, grab a coffee (or tea, if that’s your thing), because I’m about to break it down.

Why Pinterest Is a Goldmine for Blog Traffic

Many bloggers (perhaps even you?) have underestimated the power of Pinterest. Let’s put this into perspective. A typical Facebook post’s lifespan is somewhere between a few hours and a day. A tweet? It vanishes into the abyss in just 18 minutes. But a Pinterest pin? It has a half-life that is 1,600 times longer than a Facebook post. That’s right—your pin from six months ago could still send traffic to your blog!

Here’s what makes Pinterest unique:

• It’s a visual search engine (and way less competitive than Google SEO).
• Pins live on for months (or years) and can keep driving traffic long after you post them.
• 1 out of 2 U.S. millennials use Pinterest, and 70% of users are women. (But hey, 40% of new users are men, so it’s not just a ladies’ club anymore!)
• People use Pinterest with intent to take action—clicking, saving, and visiting links to learn more.

Sounds dreamy, right? But let’s get to what you really came here for: how to increase blog traffic with Pinterest.

The Step-by-Step Guide to Boost Your Blog Traffic Using Pinterest

1. Set Up a Pinterest Business Account

You can’t dominate Pinterest with just any ol’ personal account. You need a Pinterest Business account. If you already have an account, you can convert it. If not, sign up as a business.

Why business? Because it gives you access to Pinterest Analytics, which tells you what’s working (and what’s flopping like a soggy pancake). Plus, you can claim your website, run ads, and enable Rich Pins (more on that later).

2. Optimize Your Pinterest Profile and Pins

Pinterest is basically Google’s artsy cousin, meaning SEO is everything. Here’s how to jazz up your profile and pins:

• Use **keyword-rich titles and descriptions** in your bio.
• Pick a username that aligns with your brand (if possible).
• Create pins with Pinterest-sized templates (600×900 px is ideal).
• Write keyword-driven descriptions with **searchable phrases**.
• Add hashtags (but don’t go crazy—2 to 5 is enough).
• Most importantly, add a **link to every pin** that directs users to your blog.

3. Design Pins That Get Noticed (And Clicked!)

Let’s be real—Pinterest is a visual platform. If your pin looks like something a sleepy toddler designed in MS Paint, don’t expect clicks. Here’s what makes a killer pin:

• **Vertical format (600×900 px)**—bigger pins = more visibility.
• **Clear, readable fonts** (no crazy cursive everyone struggles to read).
• **Eye-catching colors** (reds and oranges tend to perform best).
• **Minimal but compelling text**—use power words like “Secret,” “Easy,” “Ultimate,” or “Must-Try.”
• **Professional images**—Pixellated, blurry photos = instant NO.

Need a quick solution to create beautiful pins? Try these Pinterest templates for a fast and pro-looking design.

4. Enable Rich Pins

Rich Pins display extra information directly on the pin. They help with **SEO rankings on Pinterest** and give users more context before they click.

There are different types of Rich Pins:

• Article Pins (perfect for bloggers!).
• Recipe Pins (great for food bloggers).
• Product Pins (e-commerce sellers, take note!).

Want to enable them? Follow these steps from Pinterest’s official guide.

5. Create and Join Group Boards

Pinterest group boards are like **collaborative traffic-boosting machines**. By joining boards with multiple contributors, your pins get **exposed to new audiences**.

How do you find and join group boards? It’s a bit of a treasure hunt, but here’s what works:

• Use **Pingroupie.com** to search for relevant group boards.
• Check out other bloggers’ profiles—most pin to group boards.
• Look for group boards with **high engagement and repins**.

Can’t find one? Start your own!

6. Use Tailwind for Smart Scheduling

If you’re not using Tailwind, you’re probably spending **way too much** time manually pinning. Tailwind automates your Pinterest strategy and helps you:

• **Schedule pins in advance** (so you’re not glued to Pinterest 24/7).
• Find **optimal times for pinning** based on engagement.
• Join Tailwind Tribes—small, niche-based groups that **help amplify your reach**.

7. Leverage Pinterest Ads (If You Have the Budget)

Some bloggers swear by **Pinterest Ads** for an instant traffic boost. Unlike Google or Facebook ads, **Pinterest Promoted Pins can keep driving traffic long after the campaign ends**.

If you’re interested, start with a **small daily budget**, and test different pins to see what performs best.

8. Be Consistent (Like, Seriously.)

Ever heard the phrase, “Pinterest rewards consistency”? Well, it’s true. If you pin once every six months, your account won’t grow. **Aim for at least 5-15 fresh pins daily**.

Mix it up with a combination of:

• Your own pins (new and old blog content).
• Other people’s content that aligns with your niche.
• Repins of your high-performing pins.

FAQs About Increasing Blog Traffic with Pinterest

How long does it take to see Pinterest traffic results?
Pinterest is a slow burn—it can take weeks (or months) to see steady traffic. The key? **Consistency and patience!**

Can I use Pinterest for free blog traffic?
Absolutely! You don’t need to spend a dime. Just focus on **SEO-optimized pins, quality design, and consistent pinning**.

Do I need to be an amazing designer to create pins?
Nope! Tools like The Graphics Creator make it **super easy** to design professional pins in minutes.

Final Thoughts

Pinterest can be the **ultimate traffic-driving machine** for your blog… if you use it right. Optimize your profile, create scroll-stopping pins, and stay consistent. Stick with it, and soon, you’ll see readers flocking to your site!

Want to start designing pins like a pro? Check out Laughingbird Software for easy-to-use Pinterest templates that will get your content noticed.

Now go forth and pin your heart out!