Facebook Business Page – How to Create One That Sells Your Product
Having a Facebook Business Page is like owning a store in the busiest marketplace on Earth! With over 2 billion active monthly users, Facebook gives you the opportunity to put your product or service in front of the right audience. But here’s the catch: just opening up shop won’t guarantee sales—you need to set your page up for success.
Let’s walk through the steps to creating a Facebook Business Page that attracts, engages, and (most importantly) sells!
Why You Need a Facebook Business Page
It’s tempting to think, “Why not just use my personal Facebook profile?” Well, here’s why you shouldn’t:
- Professional Appearance: A business page gives you features a personal profile can’t (like analytics and call-to-action buttons).
- Credibility: Customers take businesses with official pages more seriously.
- Better Marketing Tools: Facebook Ads, post scheduling, and audience insights are only available for business pages.
- Searchability: Google indexes business pages. If someone Googles your brand, they can find you more easily!
Now that you know why you need a business page, let’s create one that actually sells!
Step-by-Step Guide to Creating a Facebook Business Page
1. Choose the Right Category
Facebook will ask you to choose what type of business you’re creating a page for. Choose the best fit from options like:
- Local Business
- Brand or Product
- Artist, Band, or Public Figure
Each category offers different features, so choose wisely! Most brands selling products online should select Brand or Product.
2. Fill in Your Business Details
Think of your business page as a virtual storefront. You wouldn’t open a physical store without a sign, an address, and a phone number, right? The same logic applies here!
Here’s what you should include:
- Business Name: Keep it simple and recognizable.
- Username: Create a page username (this becomes your unique Facebook URL).
- Contact Information: Email, phone number, and website.
- Location: If you have a physical store, add your address.
- Business Hours: If applicable.
- A Catchy “About” Section: Summarize what makes your products/services special.
3. Add a High-Quality Profile Photo and Cover Image
Your profile and cover photo make the first impression! Choose something professional and eye-catching.
- Profile Picture: Use your business logo. If you’re a personal brand, a professional headshot works too.
- Cover Photo: Think of this as a billboard for your page. Display a promotion, tagline, or call-to-action.
Pro tip: Facebook changes its cover photo dimensions from time to time, so check for updates before designing yours!
How to Attract Visitors to Your Facebook Business Page
Get Your First Followers
Now that your page is live, it’s time to bring in the crowd!
- Invite Your Friends: Use the “Invite Friends” button to ask your network to like your page.
- Promote on Other Social Channels: Share your page on Instagram, Twitter, LinkedIn, etc.
- Add a Facebook Widget to Your Website: Make it easy for site visitors to follow you.
- Announce It in an Email Campaign: If you have an email list, let them know where to find you.
Optimize Your Page for Engagement
Want your audience to interact with your page instead of scrolling past? Make your page too good to ignore! Here’s how:
- Pin Important Posts: Keep crucial content (like promotions) at the top of your feed.
- Enable the Call-to-Action Button: Use options like “Shop Now,” “Sign Up,” or “Contact Us” to encourage conversions.
- Fill in Your Services or Products: Add a product/service section showcasing what your business offers.
Mastering Facebook Posts That Sell
What to Post (And What to Avoid)
Your Facebook business page isn’t your personal diary—keep cat photos and political rants far, far away. Instead, post content that engages and converts:
- Value-Based Content: Share tips, industry insights, and how-to guides.
- High-Quality Images & Videos: Posts with visuals get 87% more engagement.
- Behind-the-Scenes Moments: Give followers an inside look at your business.
- Customer Testimonials & Reviews: Build trust and credibility.
- Product Updates & Promotions: Announce sales, discounts, or new launches.
Best Posting Frequency
How much is too much? Here’s a simple guideline:
- Post at least 3–5 times per week (too many posts can annoy followers).
- Experiment with timing to see when your audience engages the most.
- Use a Content Calendar to stay consistent.
Facebook Business Page Success Tips
Using Facebook Insights to Understand Your Audience
The “Insights” tab on your business page is your secret weapon! It shows:
- What kind of posts your followers love.
- The best time to post for maximum reach.
- Demographic data about your audience.
Study these insights and adjust your strategy accordingly.
Engage with Your Followers (Like a Real Human!)
Facebook isn’t just a megaphone for blasting sales pitches—it’s a conversation! Here’s how to engage:
- Reply to comments and DMs within a few hours.
- Ask your audience questions in your posts.
- Use humor when appropriate (everyone loves a funny brand!).
FAQs About Facebook Business Pages
Do I have to pay to set up a Facebook Business Page?
Nope! Creating a page is totally free. You only pay if you choose to run ads.
What’s the best way to get more followers?
Share your page everywhere! Promote it on your website, email newsletters, and other social media channels.
Should I run Facebook Ads?
If you want to grow fast, yes! Facebook Ads allow you to target the exact audience interested in your product.
Can I sell products directly on Facebook?
Yes! You can set up a Facebook Shop to sell your products without ever leaving Facebook.
Final Thoughts
A Facebook Business Page can transform your sales—but only if you set it up the right way.
Start by optimizing your page, posting valuable content, engaging with your audience, and tracking your data. With consistency and strategy, you’ll watch your followers grow and your sales increase.
And don’t forget… your graphics matter! Create eye-catching visuals with Laughingbird Software to make your page stand out.
Now go out there and build a Facebook Business Page that actually sells!
