Get Reviewed! Take Advantage of Review Sites to Boost Your Credibility
Have you ever bought a product or downloaded an app without peeking at reviews first? No? Me neither. Apparently, we’re not alone. According to a consumer survey, 84% of people trust online reviews as much as recommendations from friends. That’s practically everyone except your one contrarian uncle who still insists the internet is a passing fad. Jokes aside, this tells you just how big of a trust factor reviews hold for your audience.
And guess what? Most consumers love starting their research on third-party review sites. It’s like a shopping buffet, where all competing products sit side by side for easy comparison. Fancy features? Check. Competitive pricing? Double check. So, why not ensure that your product takes center stage on these platforms? Today, we’re diving into why and how to get those crucial reviews and where to start. No fluff, just actionable advice—and maybe a sprinkle of humor.
Why Getting Reviewed Is a Must-Have Strategy
Let’s break it down. Getting reviews isn’t just about adding some digital glitter to your product. It’s about building trust, increasing visibility, and boosting conversions. Here’s why you should make it a top priority:
- Trust Magnet: Reviews serve as social proof that your product works. People trust people, and when others rave about your product, potential buyers listen.
- Comparison Shopping: On review sites, your product will sit pretty alongside competitors. If your features and reviews shine brighter, you’ve already won half the battle!
- SEO Boost: Review platforms are often search engine powerhouses. Being featured there can drive organic traffic to your product or service.
- Decision Maker: Reviews can significantly influence a consumer teetering on the edge of “Should I?” to a firm “Let’s do this!”
In simple terms, getting reviewed is like attending the coolest party in town—you don’t want to miss the guestlist.
How to Get Reviewed: Tips for Success
Okay, so you’re convinced that reviews are gold. Now what? The trick is to ace your strategy when submitting your product for review. Here’s how to make the process work smoothly:
1. Give the Editorial Team What They Need
Think of the editorial team at review sites as chefs—they need the right ingredients to whip up something fabulous about your product. Help them out by sending these details:
- A crystal-clear product description (no one has time for mystery).
- A thorough list of features (go ahead and brag—this is your spotlight!).
- High-quality visuals like product mockups and box shots (you eat with your eyes first, right?).
By presenting your product professionally, you ensure that all your strengths are highlighted. Need help creating stunning visuals? Try Laughingbird’s eCover and Mockup templates! I mean, who doesn’t want to look extra fancy?
2. Research and Choose the Right Review Sites
Submitting your product to every review site might seem tempting, but that’s like throwing spaghetti at the wall. Instead, be strategic. Here are some great platforms to start with:
- Capterra: Ideal for software. From accounting apps to zookeeping tools (yes, that’s a thing!), Capterra simplifies software shopping for users while offering brands a chance to shine.
- Amazon: The king of online shopping. Selling on Amazon opens up a huge audience. Once your product’s live, encourage customer reviews—it’s a win-win for everyone!
- Consumer Reports: Trusted for everything under the sun. With their rigorous testing and independent insights, getting featured here is like earning a consumer stamp of approval.
- CNET: Techies, rejoice! CNET focuses on technology and electronics. Perfect for showing off your geeky side with gadgets and gizmos.
- G2 Crowd: Searching for business software and services? This is your go-to. With over 793,600 validated user reviews (seriously, that’s a lot), it helps businesses make smarter choices.
- FinancesOnline.com: A top pick for B2B software solutions. Boasting 2.5 million monthly users, this platform is great for getting in front of pros who mean business.
And while you’re at it, remember to double-check the submission requirements for each site. Nobody enjoys jumping through hoops, but hey, it’ll be worth it when those glowing reviews roll in!
3. Encourage Reviews Post-Sale
Once your product or service is out in the wild, don’t just sit back and wait for the magic. Be proactive! Politely nudge happy customers to leave feedback. Email reminders work well, but keep them lighthearted and friendly. “Hey there! Loved our product? We’d love to hear about it! (Plus, you’ll get serious karma points).” See? Easy and non-pushy.
4. Roll Up Your Sleeves for Good Ol’ Customer Service
Fun fact: good customer service translates to better reviews. Give each customer a stellar experience, and they’ll rave about you like you’re the Beyoncé of your industry.
FAQs About Getting Reviewed
Why should I prioritize online reviews?
Because they’re the digital equivalent of word-of-mouth and can make or break a purchase decision. Plus, they boost trust and help you stand out on review sites.
Are review platforms free?
Some are free, while others offer premium listings for more visibility. Free options can still work wonders, so start there if you’re on a budget.
What if I get a bad review?
Breathe. Negative reviews happen. Use them constructively to improve your product or service. Respond professionally to show that you care about customer feedback.
Do reviews really impact SEO?
Absolutely! Reviews on high-authority sites can drive traffic and improve your search engine rankings. More reviews = more visibility.
How can I create professional presentations for my product submission?
Easy! Check out Laughingbird Software for eCover and Mockup templates. Your product will look so good, even you might feel tempted to buy it.
Create Stunning Visuals for Your Product
Speaking of visuals, don’t underestimate the power of a great presentation. Sharp, engaging product images can make all the difference. If you’re like me and struggle with design software, Laughingbird’s tools could save the day.
Need proof? Check out this video tutorial on creating your own product box shot and mockup images:
(or multiple niches!)
Wrap-Up: Your Roadmap to Stellar Reviews
Ready to Get Reviewed? Take advantage of those review sites, because they’re your ticket to building trust, driving traffic, and outshining the competition. Keep it professional, invest in great visuals, target the right platforms, and encourage happy customers to share the love. Your product deserves the spotlight—it’s time to let those reviews roll in!
