Creatorpreneurs Academy: Quick SEO Fixes for Better Google Rankings
Hey there, fellow Creatorpreneur! Be honest—how much effort are you putting into optimizing your website for search engines? If your answer falls somewhere between “not much” and “wait, I was supposed to do that?”—then you could be hurting your business. Big time.
We all dream of seeing our website on Google’s much-coveted first page, but getting there requires more than wishful thinking. The good news? It’s not as complicated as it sounds. In today’s Creatorpreneurs Academy lesson, Marc and I are going to walk you through some quick fixes that will help improve your search rankings.
Ignoring SEO Is Like Ignoring Your Business—Don’t Do It!
There are some SEO rules that never change—things that Google will always care about. If you’re not already covering the basics, no fancy tricks will save you. Let’s start with the foundation.
Three SEO Essentials for Every Page
Before we get into the fun stuff, let’s make sure your website isn’t missing the absolute must-haves for good SEO.
- Make sure your page title is accurate and descriptive. Each page title should clearly tell visitors (and search engines) what your page is about. “Home” isn’t a great title—“Best Graphic Design Software for Creators” is much better.
- Use ALT tags on all images. ALT tags help search engines understand your images—and they also improve accessibility for visually impaired users. Just keep them unique (no keyword stuffing, please).
- Ensure a user-friendly experience. If your site is a maze of pop-ups, autoplay ads, and intrusive opt-ins, people will leave faster than you can say “bounce rate.” A clean, easy-to-navigate site is good for users AND search rankings.
Now that we’ve covered the basics, let’s move on to some quick wins that can give your site an SEO boost.
Make Sure Your Website Is Mobile-Friendly
Raise your hand if you use your phone to look up everything—from dinner recipes to emergency cat memes. Now put your hand down and make sure your website is mobile-friendly, because you better believe your customers are checking you out on their phones too.
Google even has a handy tool to check if your website is mobile-friendly. Just go to this page and let Google do the work for you.
And if your site isn’t mobile-friendly? Fix it. Immediately. Think about it—no one sticks around on a slow or clunky website, especially when they’re browsing on the go. Here’s what to focus on:
- Ensure fast loading times. Slow-loading pages are bad for SEO and even worse for user experience.
- Optimize images. Huge image files can drag your page speed down. If you’re using WordPress, search for an “Image Optimization” plugin—it’ll do the heavy lifting for you.
- Test your site on different devices. Don’t assume just because it looks good on your iPhone that it’s fine everywhere else. Check on different screen sizes.
Get Familiar With Voice Search Optimization
We’re living in a world where people literally talk to their devices: “Hey Google, where’s the nearest café?” Gone are the days of typing stiff keywords like “best coffee shop near me.”
To keep up, you need to optimize your content for voice search. This means using conversational phrases and answering common questions. Try this approach:
- Instead of just using “flower shop” as a keyword, write content that naturally includes phrases like, “Where is the nearest flower shop?”
- Use complete phrases that mimic how someone would ask a question out loud.
- Make your content more conversational—because robots love human-sounding text.
Leverage Social Media for SEO
Ever had a customer message you, frantically demanding help because you hadn’t responded in—gasp—an hour? In today’s world, people expect instant interaction, and that’s why social media plays a huge role in your marketing.
But here’s the kicker—social media also helps with your SEO.
- Engagement leads to visibility. The more people interact with your content, the more likely it is to rank higher.
- Google notices social signals. While social media alone won’t skyrocket your rankings, the links, engagement, and shares all contribute to your online presence.
- Make your social profiles easy to find. Put links to your socials everywhere—your website, emails, even your business card (yes, people still use those).
Bottom line: If you’re not actively using social media to connect with your audience, you’re missing out on a golden opportunity.
Content Is (Still) King in SEO
Remember when people tried to stuff their websites with as many keywords as possible? “Best pizza in New York, pizza delivery in New York, cheap New York pizza, best affordable pizza near me in New York.” Yeah, Google is way too smart for that nonsense now.
Instead of keyword stuffing, focus on providing valuable and engaging content. Here’s how:
- Create content that answers real questions. What are your customers asking? Write content that actually helps them.
- Stay relevant. Focus on using a few important keywords naturally throughout your content.
- Keep it fresh. If the last blog post you published was from 2017, it’s definitely time for new content.
Feeling stretched for time when it comes to creating content? Well, that’s why Marc and I created The Graphics Creator. You can create instant, engaging content in just a few minutes.
Frequently Asked Questions About SEO Quick Fixes
How long does it take to see results from SEO changes?
SEO isn’t magic (though we wish it were). Some changes, like improving load speed, can have immediate effects. Others, like content updates and backlinks, may take weeks or months to make a big difference.
Is social media really necessary for SEO?
While social media itself doesn’t directly boost rankings, it helps drive traffic and engagement—both of which are factors that Google pays attention to.
What’s the easiest SEO fix I can make today?
If you do nothing else, at least check if your site is mobile-friendly and make sure your page titles and image ALT tags are optimized.
Does voice search really matter?
Yes! More and more people are searching this way, and optimizing for voice search can help you rank for conversational queries.
Start Optimizing Today!
SEO doesn’t have to be an overwhelming beast. Small, consistent improvements can make a world of difference. So start optimizing, test your site, and tweak your approach as you go!
And of course, if you need a quick content boost, check out The Graphics Creator—it’ll help you churn out visual content your audience (and Google) will love.
Happy optimizing!
