Create regular newsletter features to give your readers something to look forward to

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Welcome to The Creatorpreneur Tips Newsletter

Picture this: you’re sipping your coffee (or tea, we don’t judge) and want to start your week on the right foot. Boom! What lands in your inbox? A gold nugget of wisdom from none other than Marc & Lisa, helping you bring some extra sparkle (and cash, let’s be honest) into your online endeavors. Our Creatorpreneur Tips Newsletter is here to serve up weekly insights and actionable advice that are as easy to digest as your favorite breakfast sandwich.

Think we’re kidding? Nope. This isn’t one of those “do-this-and-get-rich-quick” schemes. It’s practical, easy-to-follow tips that have worked for us and countless others. And trust me, we’re not about to keep those secrets to ourselves—sharing is caring, as they say. So, ready to dive in? Oh, and spoiler alert: these tips could also boost traffic to your online platforms. Pretty sweet deal, huh?


Create Regular Newsletter Features to Give Your Readers Something to Look Forward To

Let’s talk newsletters for a moment. You know how everyone loves a good sequel? Whether it’s your favorite Netflix binge or that highly anticipated second slice of pizza, humans are hardwired to look forward to what comes next. That’s the vibe you want for your newsletter. So, if you haven’t created regular features, what are you waiting for? Your audience deserves some consistency—a little something that makes them say, “Oh, it’s Tuesday! Time to check for this week’s tip!”

Why Regular Features Work Like Magic

People thrive on routines. I’m not saying your readers are robots operating on an algorithm (well, not all of them), but there’s something comforting about predictable content. Regular newsletter features signal to your audience that you’re consistent and reliable. Plus, it builds anticipation, like when you open the fridge for that midnight snack and know exactly where the leftover cake is. Delicious, right?

Ideas for Your Regular Features

Let me throw a few quick ideas at you to get those creative juices flowing:

  • Freebie Fridays: Share a free resource, template, or guide to make your subscribers’ lives easier.
  • Tips Tuesdays: Drop actionable tips that your audience can implement immediately.
  • Infographic Wednesdays: Share data in a visually engaging format because, let’s be real—who doesn’t love a good infographic?
  • Special Offer Mondays: Unveil exclusive deals, discounts, or giveaways reserved just for your subscribers.

Feeling inspired yet? If these examples don’t quite fit your brand’s vibe, no problem. Take a moment to research and understand what your audience really responds to. Maybe they’re meme addicts, or perhaps they’re all about step-by-step tutorials. Whatever it is, give them more of that!

A Bonus Tip to Build Anticipation

Here’s a trick straight from the pros: create a sense of excitement before unveiling your regular feature. Let’s say you’re gearing up for “Special Offer Mondays.” A couple of days before, tease the idea in your social media posts or prior emails. Say something like, “Hey, folks! Check your inbox this Monday for a deal that’s gonna blow your socks off (no refunds for said socks).” The suspense? Absolutely irresistible!


Mastering The Art of Content That Sticks

Creating regular newsletter features is just the starting line, but how do you ensure that your content doesn’t fall flat? Here’s where the magic of relatability, emotional connections, and humor comes in. Allow me to channel my inner humor columnist here, because if content creation doesn’t make you chuckle even once, why are we even doing this?

Tell Stories that Your Audience Can Relate To

Let your readers know you’re human. Share a funny anecdote about a mishap in your business or an “aha” moment that changed your outlook. For example, I once tried to design graphics with absolutely no understanding of proportions. The result? A logo that looked less like a company symbol and more like…modern art gone wrong. Many awkward emails later, I discovered Laughingbird Software, and my design game has been unstoppable ever since. See what I did there? Relatability and a quick plug for an awesome tool. You’re welcome.

Keep Your Tone Conversational and Fun

People don’t want to read a textbook in their inbox—unless they’re in the middle of an intense research project, of course. For most of us who just want helpful information, crack a joke or two. Use gifs and memes if that’s your brand voice. The goal? Keep your audience entertained *and* informed.


FAQs About Building Regular Newsletter Features

How do I find the “right” content for my audience?

Engage with them directly! Send out polls or surveys to find out what topics they’d love to read about. Pay attention to your metrics—what’s getting clicks, shares, and replies?

How often should I send newsletters?

Consistency wins the race. Whether it’s weekly, bi-weekly, or monthly, pick a schedule and stick to it. Your audience should know when to expect your updates.

What tools can I use to make my newsletters stand out?

Oh, where do I start? Tools like Laughingbird Software make creating eye-catching images a breeze. Combine that with email platforms like Mailchimp or ConvertKit, and you’re golden.

Can I use humor even if I’m in a “serious” industry?

Absolutely! Just keep it appropriate. A sprinkling of humor can make even the dullest subjects enjoyable to read. Trust me, I once made a joke about spreadsheets that had the whole office laughing.

What’s the best way to grow my newsletter subscriber list?

Offer value upfront. Have a freebie, like an eBook or a template, that people get in exchange for signing up. And don’t underestimate the power of networking across social media and your existing platforms.


Final Thoughts: Make Each Newsletter a Gift

At the end of the day, your newsletter should feel like a gift your subscribers can’t wait to unwrap. Infuse it with value, personality, and a dash of humor, and watch as your audience grows—not just in numbers, but in engagement too. Ready to start crafting newsletters your readers actually look forward to? You’ve got this, and hey, if you need that creative nudge, check out Laughingbird Software for tools and inspiration to get you started.

Remember, the magic lies in consistency and connection. Now, go ahead and give your readers something worth waiting for each week. They’ll thank you for it—and who knows, your next viral hit could be just one newsletter away!

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