If standing out from the competition feels like trying to find a needle in a haystack of glitter—you’re not alone. These days, consumers are bombarded with choices. Articles, videos, online courses, and products all compete for attention like a pack of caffeinated squirrels.
And as entrepreneurs, we’re faced with the Everest of challenges: standing out in this endless sea of options. You’ve probably heard phrases like “content marketing” tossed around at every networking event or in every marketing article you’ve read. Its main premise? Create consistent content that speaks to your audience. Sounds simple, right? Except “consistent” somehow got mistranslated to “constant.” Always be creating! Never rest! Burnout is your new best friend! Feeling a tad overwhelmed? Yeah, same here. But don’t sharpen your resignation letter just yet—we’ve got you.
If the thought of churning out fresh content relentlessly makes you want to rock back and forth in a corner, here’s some good news: you don’t actually have to. Instead, let’s work smarter, not harder. Let’s dive into a strategy that cuts down on time, reduces stress, and still offers your audience stellar content on repeat.
Repurpose Old Content to Create New Content That Shines
You don’t need to summon the divine muse every time you need new material. Seriously, step off the hamster wheel. Instead, why not give your existing content a glow-up? You know, like taking your middle school yearbook photo and transforming it into a professional headshot. Here’s how you can reframe, reuse, and remake your old content into something fresh and fabulous:
- Convert your blog post into an engaging video (or vice versa—no one’s judging).
- Expand on a single idea from an old blog post to create a deeper and more detailed piece.
- Rewrite the title and introduction to attract a whole new audience you might’ve missed.
- Turn long articles into a listicle by distilling key points and ditching the fluff.
- Create a visually stunning PowerPoint or infographic based on your article’s content.
- Transform your freebie, like a guide or checklist, into a blog post or even a mini-course (and the other way around).
- Highlight key points with bold, relevant graphics instead of chunky paragraphs of text.
See? It’s like giving your content a makeover worthy of a reality TV show. Now, all you have to do is pick and choose which existing piece to revive.
The 4-Step Approach to Repurpose Your Content Like a Pro
Okay, so here’s the game plan. You start by digging through your old content archives—think back to the articles you’ve forgotten about but still hold nuggets of wisdom. Once you’ve got a shortlist, here are your four choices:
- Trash it. If it’s irrelevant, outdated, or was written in your “novice” days (hey, we’ve all been there), it might be better to let it go. Marie Kondo that baby right into the recycle bin.
- Update it. Spruce it up to feel shiny and new. Add the most recent trends, stats, and insights. Apply a strategy from above—say, transform it into another format like a video or checklist.
- Refresh it. Tweak the headline, reword sections for clarity, and throw in a few new ideas to keep things relevant. Don’t forget to swap out dead links and update ones that align with your current strategy.
- Make it visually appealing. Slap some fresh graphics onto your article, or even turn the whole thing into an infographic masterpiece. Visuals are party invitations for eyeballs.
And that’s it. With a little love and attention, old content can transform into new marketing gold. Speaking of visuals…
Start Each Post with an Eye-Catching Featured Graphic
A compelling visual isn’t just decoration—it’s the “HEY LOOK AT ME!” moment you need at the start of every post. Think of it as the brightly colored sign waving your audience in the right direction.
Pro tip: Include critical keywords in the title and captions of your graphics. Not only does this help audiences find what they’re looking for, but it also signals to Google that your content deserves a spot on Page 1.
Why Repurposing Content Makes Marketing Easy
Let’s face it—you’re busy. Between running your business, posting on social media, and perfecting your flourless chocolate cake recipe (or is that just me?), time is a hot commodity. Recycling content saves time without sacrificing value.
Before you dive in, think about which content has performed well in the past. What did your audience love? Does it still resonate? If your audience or niche focus has shifted, now’s your chance to align those archives with your current objectives.
Whatever you do, don’t skip the visuals. Blog posts with high-quality images get exponentially more engagement. Facts are facts.
Want to see how it’s done? Watch this tutorial video for pro tips and tricks on whipping up blog graphics that pop.
FAQs on Creating New Content
How often should I update old content? It depends on how rapidly your industry evolves. For faster-paced niches, aim for a refresh every 6-12 months. Slower industries? Once a year should suffice.
Can I repurpose all my old content? Not every piece makes the cut. Focus on evergreen content or topics that are still relevant to your current audience.
What tools can I use to create compelling visuals quickly? Tools like Laughingbird Software’s The Graphics Creator make it simple to whip up graphics that grab attention without pulling an all-nighter.
By taking a strategic and creative approach to repurposing, creating new content becomes not only effective but also, dare I say, fun. Let’s toast to less work and more brilliance!
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